Business cards designed for the re-brand.
The task for this project was to create a new identity and visual direction for an already existing company. A detailed branding guide and advertising campaign were also designed and executed for this rebranding of Royal Bank of Canada.
Along with creating new iconography, a marketing and advertising campaign was also executed to complete the whole rebranding package.
I decided to stick with the lion icon (although with a refreshed look) due to the symbolism it holds for the brand. For RBC it represents strength and integrity, and is a part of the Canadian heritage of the brand.
A new, clean typeface was used (Avenir Next) to modernize and refresh the look.